Here are the important functions of Mass Media:. When it comes to the different forms of media , there are varied formats of modern media such as print media newspapers, books, magazines , broadcast media television, radio , digital media internet as well as video games, music, cell phones, films, amongst others.
All these types of mass media comprise content as well as a device or object which is the medium for delivering the content. People have developed different ways of communication depending upon their local language and culture.
Traditional media is one of the oldest types of mass media to transfer traditions and culture over generations. The tools of communication have been developed from beliefs, customs, rituals, and practices of society. Traditional media imparts indigenous ways of communication for ages. Further, this type of mass media varied as per each culture and society as every culture has their own mediums to communicate to their mass audience.
Thus, the traditional media can be folk songs, dances, folktales and folklore as well as paintings, sculptures, stupas, statues and fairs, festivals, rural or community radio and announcement mediums like nagada, etc. In simple words, Print Media is all about the printed form of information and news. Before the invention of the printing press, printed materials had to be hand-written that made mass distribution almost impossible. Print media is one of the basic types of mass media tools making it very popular and convenient to reach a wider audience.
Newspapers are considered as the oldest forms of mass media after the traditional mass media as for a long period of time, the general public relied on newspapers to know the latest happenings in their local areas as well as from around the world.
Thus, print media originally refers to newspapers and then expanded towards magazines, tabloids, promotional brochures, journals, books, novels and comics. Broadcasting is simply a distribution of audio and video content to a dispersed audience using the electronic broadcasting medium.
Broadcast media allows ease of news dissemination to even an illiterate person because it appeals to both the auditory and visual senses making it one of the most lucrative types of mass media. Centuries later after the newspapers were used as the original mass media, the advent of radio and television happened. Radio was the primary medium of news for the general public during wars as well as for sports and entertainment. When television was invented, it became the most effective type of mass media as it was primarily used for news dissemination and then for TV shows, live events and other entertainment purposes.
This is also known as OOH or Out-of-Home Media and is focussed on transmitting information and news when the public is outside their home. Outdoor media gives importance to display advertising and attracting individuals towards new products, some social cause or any development or change in the society. These are prominent in brand promotion seen on buildings, streets, electric polls, roadside, vehicles, screens, kiosks, etc.
This is one of the most prominent types of mass media used for commercial as well as public welfare advertising and mainly includes billboards, banners, posters, brochure distribution, ComPark Advertising, Wallscape, amongst others! These include display advertising on vehicles and transportation.
Some people might think that this type of mass media is outdated or ineffective, yet it is widely visible on the sides of buses, in subway cars, at transit stations where passengers enter or disembark from public transportation. Since the invention of the World Wide Web by English scientist Tim Berners-Lee in , the Internet has drastically taken over all the types of mass media because of faster dissemination speed and higher digital technology.
New Media is an interactive two-way communication with users being the active producers of content and information. Print Media The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. The Newspaper of Record Because of its history of excellence and influence, the New York Times is sometimes called the newspaper of record: If a story is not in the Times, it is not important. Previous section Overview Next page Types of Media page 2.
Popular pages: The Media. Take a Study Break. Broadcasting media includes videos, audios, or written content that provides important or entertaining information shared by different methods:.
Nowadays, we are relying on the Internet to get the news a lot more often than traditional news sources. Websites provide information in the form of video , text, and audio. We can even choose the way we want to receive the news. Types of Internet media include:. We use different types of media to find out news, learn new things, and entertain ourselves. With the advance in technology, we can choose the type of media we want to use, no matter the time or place.
On the other hand, business magazines deliver news, research, and information associated with a specific industry. They are printed quarterly or monthly. They also contain content like informational pieces, research, recipes, etc.
So, magazines enjoy a more extended period of relevance than newspapers. However, the competition level for magazines is high as magazines have similar target audiences. So the competition increases when it comes to ad space and readership. It is a type of media that delivers informational flyers or performs promotions through postcards via USPS. It ensures the delivery of information to the customers at their business or home address. So, broadcast media or mass media also eases the expansion of information by disseminating it to a larger audience.
It can conveniently reach illiterate people as it requires just the visual and auditory sense organs to understand the news played on radio, television, or movies. Audios, videos, and the written content are included in broadcasting or mass media. They are the mediums through which information, whether essential or entertaining, is reached to the masses using specific methods. Television, radio, movies are the primary forms of Broadcast media. The invention of the television was done long after the newspapers were considered the original form of media.
It turned out to be one of the most effective mediums of delivering information as it was used for various purposes.
There were very few channels available on television for the audience in the past. However, the tv channels are now largely numbered and are categorized according to news, drama, children, movies, entertainment, sports, etc. However, the running span of ads is short, and any advertisement can play only for 15, 30, or 60 seconds. The radio waves deliver the news by transmitting the content to the public.
Radio has a high audience reach, so it is widely used for advertisements of products and brands. It is the oldest type of media, and people use it today for knowing weather forecasts and traffic. Radio has extended coverage as it enjoys millions of listeners across the nation. It can be conveniently accessible to those who cannot afford to read or listen to other Types of Media.
Movies are the most significant opportunity for advertisers to market their products beyond the traditional methods of advertising.
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