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Food Preparation Offers. If there was anyone ideally suited to take charge of Morphy Richards it was Glen Dimplex. A leading worldwide manufacturer of electric heating and small domestic appliances, that work to the highest standards of quality, safety, efficiency and design. Inevitably, this combination of modern technology and fresh thinking was to take Morphy Richards into a new dimension.
The Irish group continued with the existing redevelopment scheme, while their designers set about upgrading the product range. And in , brand new offices and production facilities were formally opened by HRH the Duchess of Kent. Innovation followed innovation throughout the '90s. Now you'll find the Morphy Richards name on irons, kettles, sandwich toasters, coffee makers, deep fryers, trouser presses, heated trays and cookware.
All of the items on this list are among the most advanced on the market. Filtermaster kettles hit the shops the following year; their nylon filters stopped limescale particles from pouring out. And, in , Morphy Richards made cleaning deep fryers easier when they released a model with a removable tank, creating a brand new sector within the market. As ever, the Morphy Richards look is as compelling as the design.
In the '90s, they found success with a classic, yet revolutionary dark green livery on toasters, kettles and cookware. The company capitalised on this with blue, burgundy and yellow ranges. With fashions changing faster than ever, Morphy Richards have kept ahead of the game during the late '90s with a second coloured product line, curvy kettles, conical kettles and Coolstyle toasters in pastel and bold colours such as lime green and cornflower blue.
Meanwhile, the latest Conical kettle and Tokyo cookware range include mix and match elements of colour within the products. The company has also pushed the boundaries when it comes to materials and finishes, including translucent finishes on kettle and iron water tanks. More than ever, customers are being encouraged to buy more desirable items, rather than just replace broken appliances. Recent years have also seen a revival of classic looks; you can find pastel or chromium toasters and kettles that would look both alien and familiar to Donal Morphy and Charles Richards when they started the company in The wide range of home appliances and personal care products offer an equally wide range of features, some of which will be available to the Indian consumer for the very first time!
The brand's mission is to add convenience and elegance to the modern home, and this drives us in all we do. Every modern household with ever expanding demands, deserves Morphy Richards household appliances that make things possible in a flash. Morphy Richards is a part of the 1.
Glen Dimpex is committed to the highest standards of quality and efficiency, building strong, vibrant and effective businesses. Thereby offering the Indian customer a two-fold benefit of international quality products and trusted service. It was in that appliances such as irons, toasters and fires first made their way into people's homes. However, these were luxury items, so the time was right to offer well designed electrical goods that fell within the average housewife's budget.
Seeing this opportunity, Donal Morphy teamed up with Charles Richards. The pair had worked together at an electric fire company, Morphy as an engineer and Richards as a salesman.
But on 8th July , they registered their new enterprises as a private company manufacturing and dealing in electrical, gas, radio and television equipment.
The philosophy of the new company has changed little since that time. They set out to produce affordable, modern appliances for the mass market. Even the two-year guarantee is still a fundamental feature of every product that bears the Morphy Richards name. During the Second World War, Morphy Richards came under government contract to produce aircraft components.
After this, the company began a programme of expansion into other areas and new products. It was launched as a public company in and has soon merged with Astral, a Dundee-based firm that manufactured and sold spin dryers and refrigerators. A move into bigger appliances didn't mean that Morphy Richards was losing interest in portable products. As modern as ever, the toaster used a bi-metallic strip, previously found only in irons. And although this luxury unit cost? This look has since become a classic and can still be found on today's toasters and kettles.
While they continued to develop the iron, Morphy Richards led the way with a host of new products. The company also developed their first food mixers, Sheerline convectors, electric shavers, door chimes and foot operated rotary ironers around this time, as well as becoming the UK's leading supplier of electric blankets by Subsidiaries were established in Canada, Australia and South Africa; with some production moving overseas as well. Such massive expansion was surely aided by Charles Richards' commitment to undercutting the competition.
In fact, "a Richards price" became wholesalers' shorthand for the cheapest deal around. The company's export record earned them a building permit for the site opposite the St Mary Cray plant and this led to the opening of the 80, sq ft East factory.
By identifying a need and responding to it with quality, Morphy Richards had become an unqualified success. In , their 21st year, output had risen to 3,, appliances, from just 20, in And, along with new premises, the number of staff had risen t 2, Profits exceeded? By the end of the 's a rift had begun to appear between Donal Morphy and Charles Richards.
Morphy was reluctant to expand at such a vaste rate, whereas Richards felt frustrated by the lack of new products.
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